7 Comments
User's avatar
Jacek Sidzina's avatar

Justine - couldn't agree more that video editing is ready for its Cursor moment. The tech is finally here: vision models, tool-using agents, massive training data.

But here's what I'm seeing from the trenches: the 20/80 rule (20% filming, 80% editing) is actually just the tip of the iceberg. Above that sits an even bigger creative layer - story development, concept iteration, voice-over scripting, audio design, team approvals, client feedback loops.

The real bottleneck isn't just editing execution - it's the orchestration of the entire creative workflow. We're building exactly that: a centralized platform that connects all these human & process challenges first, then plugs AI agents into the right moments. Because the best AI video tools will fail if they can't integrate into how teams actually work.

The agents are coming. But we need to nail the basics of workflow & collaboration to truly unlock their potential. That's what we're solving, would be happy to connect and share insights.

Jesse Gurevich's avatar

Great insights! I’m still looking for an app to go from script to quality video production , any suggestions? Or do I need a few apps to accomplish this?

Thomas Cross's avatar

i use pictory.ai though this is not a recommendation but it works :)

Fana Y's avatar

this is so needed especially as text to video platforms rapidly out pace human producers. idk if anyone has been seeing the Ai vegetables/ house hold items hacks trends but essentially someone can use a character GPT to generate copy and paste prompts to build a character + script + video scene in less than 15 min and post several of them at a time. We are moving towards the era of “always online” social media - human storytellers need tools to keep up if they choose to continue using social media

Thomas Cross's avatar

We have had CGI for decades and scene development since Edison invented it but video is more than what you see it is the story behind it and yes you can use AI for that too but so far fake does not replace human story tellers and long-live those who write them.

I use video clips like Getty and others which are CGI not AI to help "visualize" boring text blogs into short-form videos like even 60-seconds making them more understandable and that is the challenge. Technology is more complex everyday and even explaining concepts like "reinsurance" are hard to do but you must do if you an AI Agtech startup trying to get VCs like you interested into their AI. So there is a great use case - demystifying tech for all to understand as a "confused mind always says no" in sales and investing.

There are more than 4,500 videos in my Linkedin Group the largest for GTM https://www.linkedin.com/groups/121739/ and on ChannelPartner.TV our video library platform.