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Jacek Sidzina's avatar

Justine - couldn't agree more that video editing is ready for its Cursor moment. The tech is finally here: vision models, tool-using agents, massive training data.

But here's what I'm seeing from the trenches: the 20/80 rule (20% filming, 80% editing) is actually just the tip of the iceberg. Above that sits an even bigger creative layer - story development, concept iteration, voice-over scripting, audio design, team approvals, client feedback loops.

The real bottleneck isn't just editing execution - it's the orchestration of the entire creative workflow. We're building exactly that: a centralized platform that connects all these human & process challenges first, then plugs AI agents into the right moments. Because the best AI video tools will fail if they can't integrate into how teams actually work.

The agents are coming. But we need to nail the basics of workflow & collaboration to truly unlock their potential. That's what we're solving, would be happy to connect and share insights.

Jesse Gurevich's avatar

Great insights! I’m still looking for an app to go from script to quality video production , any suggestions? Or do I need a few apps to accomplish this?

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