Investing in Glimpse
a16z leads Glimpse's Series A
America | Tech | Opinion | Culture | Charts
Imagine you’re the CFO of your favorite CPG brand. You’re selling in Target, Walmart, Amazon, and the financials are looking good — but at the end of every month, the same retailers driving your revenue growth are paying you up to 20% less than what you believe you’re owed. You want to prove that you’re right but doing so requires an enormous amount of manual effort and time.
Welcome to the messy world of retail deductions.
Deductions are one of the highest-leverage problems in consumer goods. Historically the only solution was to throw people at the problem – teams of analysts or outsourced vendors sorting through hundreds of pages of shipping records and invoice line items, logging into dozens of retailer portals, manually reconciling records to dispute what they could. But even the best processes miss plenty of illegitimate deductions, evaporating revenue and profits.
Enter Glimpse. Glimpse uses AI to solve the deductions problem and bring modern tools to the back office of CPG brands. Glimpse’s system ingests deduction claims from every source — retailer portals, EDI, email, PDFs and consolidates them into a single source of truth. Glimpse identifies what’s worth disputing, and executes. Deductions are a hair on fire entry point for brands because resolving them can literally increase revenue and earnings by multiple percent. But interestingly this wedge product provides a data layer that Glimpse can use to solve a litany of other back office problems for brands.
The early results have been phenomenal. The business is growing vertically, serves over 200 brands, and has already helped billion dollar multinational firms discover millions of dollars in lost revenue.
Perhaps what’s most impressive about this company is the team. Glimpse’s founding story dates back to three best friend founders as engineering undergrads at Purdue. Akash, Anuj, and Kushal started with an entirely different problem and navigated a hard pivot post-YC to get to what Glimpse is today, at times even going without salaries, and that maniacal passion permeates everything they do.
We’re thrilled to lead Glimpse’s Series A. If you’re a CPG or retail brand, there is almost certainly money sitting in your deductions that you don’t know about — reach out to the team at Glimpse to find out how much. And if you’re a builder who wants to work on a real problem with a team that simply will not quit, Glimpse is hiring.
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