3 Comments
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Toby Hardy's avatar

Very troubling trend! How do you protect a startup SaaS/Ai platform from this outright theft?

Dr. Dereck Mush, MD, MBA's avatar

Healthcare brand impersonation is uniquely dangerous relative to other industries because the trust halo of a medical institution or physician identity can directly influence clinical decisions. Counterfeit medical content distributed under a credible institution name operates on the same authority principal that makes the genuine content trustworthy, which multiplies harm rather than merely creating confusion.