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Forward deployed engineering is going to become the "default" sales motion, with sales teams transforming from what has historically been one non-technical sales rep, paired with a "sales engineer", into teams of 5-6 individuals, with a variety of technical skills and competences.

The shift was already happening with consumption as a sales motion (since companies needed to ensure customers are successful in order to utilize their pre-commited spend), but AI implementations have too many other dependencies and require even broader knowledge and time with customers. Since traditional services models rarely deliver those outcomes, it will fall down to the vendors to ensure all of the capacity is driven in a unified sales motion.

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